Chum Café was opened in 2015 in three different branches in Tehran.

In the initial brief, the client asked me to design a logo inspired by the modern and traditional cafe environment and then requested that the logo be applied to ceramics and tiles to make the café signs.

Initially, the logo of the café was designed. After its approval by the client, other items of the café, such as the menu, delivery packaging, labels, shopping bags, mugs, business cards, and also the membership card of the customer club, were designed.

In designing this visual identity according to the wishes and tastes of the client, I used black and traditional font. One of the elements used in the café was the metal trays that I used it to design the logo frame and further expand it in the rest of my design.

According to the needs of this store, which were specified in the brief’s design, business cards, product tags, shopping bags, letterheads, and labels in different sizes were designed and produced after designing the logo.