In the old days, pastries were sold in kilograms in Iran. In 2012, an American-style pastry shop was opened in Tehran to create a culture of single purchases, which differed in the shape and form of the pastry and the style of sale.
According to the client’s briefing, I was asked to make this brand look American and impressive. Besides, it should be designed so that if customers have a cookie box in their hand, it can be distinguished easily from other competitors.
To advance this idea, I used red in the design of all the items and added white dots to make it more noticeable. As a result, the simplicity of the pattern I created created a very impressive visual identity.
Using these dots, all packaging and office sets, as well as cookie labels, posters, and advertisements, were designed.
The Cookie Box Pastry Shop Now has four branches in Tehran and continues its activity.