Nillgol Art & Flower Store was opened in 2018 at one of Tehran’s shopping malls. In its first year of activity, it continued without a visual identity and office stationery. Following this path, they needed a coherent visual identity and came to my studio to create it. After comprehensively studying the brand position, competitors, and audience, I designed a logo and the organizational visual identity. In designing the symbol of this store, I used the element and icon of a lily flower (the meaning of the Nillgol brand), and in designing its logo, I tried to make Persian and English faces look the same weight and similar.
According to the needs of this store, which were specified in the brief’s design, business cards, product tags, shopping bags, letterheads, and labels in different sizes were designed and produced after designing the logo.
