Lotus Flower Store

UX Design, Brand Design

CLIENT: Lotus Flower Store

ROLE: Brand Designer, UX/ UI Designer

DELIVERABLES: UX Design, App Design, Corporate Brand Identity, Print Design

Project Overview

Background: Lotus Flower Store emerged as a budding venture within a bustling Tehran shopping center. Despite a humble beginning without a distinct visual identity, my commitment to excellence and growth propelled us into a transformative phase.

Challenge: Recognizing the need to distinguish Lotus in a competitive market, I conducted comprehensive reviews of the brand’s position, competitors, and target audience. The existing logo, though present, lacked the professional polish essential for making a lasting impression. This prompted us to embark on a journey to redefine and professionalize our visual identity.

Design Process

To create a mobile app, I went through a long journey, from ideation to product testing.

Target Audience

Let’s consider the target audience for a mobile flower purchasing application.

User Persona

I want to introduce you to our main character, who will help us better understand our users. Let’s start by looking at the user persona.

Customer Journey Map

CJM is a tool used to visualize and analyze a customer’s path from the initial interaction with a product or service to the achievement of their end goal.

User Flow

Now, Let’s take a look at an example user flow for a mobile flower app to see how it works in practice.

Wireframes

Wireframes are an integral part of the design process, serving as visual representations of websites, applications, or interfaces.

Colors

For the application, I used pastel colors that represent the delicacy of nature and flowers

Components Library

There are a few basic component elements that I have used in my project

UI Concept

I want to showcase my UI concept for a flower sales platform

Onboarding Screens

Home Screens

Our redesign journey began with creating a captivating logo, artfully incorporating the timeless lotus flower—a symbol embodying the essence of the Lotus brand. I harmonized Persian and English typefaces to bridge language gaps, ensuring a seamless visual experience. The focus was on creating a logo and transforming it into a professional emblem reflective of Lotu’s commitment to excellence.

The Lotus Flower Store case exemplifies the power of strategic branding and design to transform a business from its infancy into a renowned, flourishing enterprise. Our commitment to a unified visual identity has not only elevated our brand. Still, it has also cemented Lotus as a beacon of sophistication and elegance in the world of flower retail. Join us on our floral journey, where each petal tells a story of strategic design, growth, and success.