In 2014, Sartas Nuts Store was opened on one of the busiest streets of Tehran.
Sartas is an old tool that has been used in Iran for a long time to pick nuts and snacks, and I decided to use the tool itself as the main image of the brand and its design due to people’s unfamiliarity with this old word.
For the logo image, I first illustrated a Sartas image, placed it in a frame, and typed the name into Persian and English.
I then went on to build the visual identity of Sartas and design its packages and office sets. In the design of all visual identity items, you can see the concept of Sartas as well as its illustration.