In 2015, I was the art director of the Cheetos brand in Iran. A client brief was sent to our advertising agency, and I was asked to submit my designs based on the history of Kettle cooked chips and suitable for this product.
According to the brief, I realized that making these chips differs from others with higher sensitivity. Also, according to the image that I was asked of the brand in the brief, creating and designing the packaging for the brand was quite classic to show this packaging as classic as possible.
Based on this, I selected the sketch technique to show each taste. I sketched the potato and its taste and put it on a white background to separate each of the flavors on the shelf, and for the customers’ free will, I used different colors on top of the products as the packaging uniform.
This package was well received and currently has high sales in Iran’s FMCG market.