Lotus Flower Store
Cultivating Success Through Strategic Branding
- CLIENT: Lotus Flower Store
- Date: 2019
- ROLE: Brand Designer
- DELIVERABLES: Corporate Brand Identity, Print Materials, Social Media Templates, Typography
Project Overview
Background: In 2018, Lotus Flower Store emerged as a budding venture within a bustling Tehran shopping center. Despite a humble beginning without a distinct visual identity, our commitment to excellence and growth propelled us into a transformative phase.
Challenge: Recognizing the need to distinguish Lotus in a competitive market, we conducted comprehensive reviews of the brand’s position, competitors, and target audience. The existing logo, though present, lacked the professional polish essential for making a lasting impression. This prompted us to embark on a journey to redefine and professionalize our visual identity.
Solution: Our redesign journey began with creating a captivating logo, artfully incorporating the timeless lotus flower—a symbol embodying the essence of the Lotus brand. I harmonized Persian and English typefaces to bridge language gaps, ensuring a seamless visual experience. The focus was not just on creating a logo but transforming it into a professional emblem reflective of Lotu’s commitment to excellence.
Results: The revitalized Lotus Flower Store swiftly became a sought-after destination for luxurious blooms. Building on this success, we proudly opened a second branch in Tehran, maintaining the enduring visual identity synonymous with the Lotus brand.
Result: The Lotus Flower Store case exemplifies the power of strategic branding and design in transforming a business from its infancy into a renowned and flourishing enterprise. Our commitment to a unified visual identity has not only elevated our brand. Still, it has also cemented Lotus as a beacon of sophistication and elegance in the world of flower retail. Join us on our floral journey, where each petal tells a strategic design, growth, and success story.
