Lotus Flower Store
Cultivating Success Through Strategic Branding
- CLIENT: Lotus Flower Store
- Date: 2020
- ROLE: Brand Designer, UX/ UI Designer
- DELIVERABLES: Corporate Brand Identity, Print Materials, Social Media Templates, Typography,
Project Overview
Background: In 2018, Lotus Flower Store emerged as a budding venture within a bustling Tehran shopping center. Despite a humble beginning without a distinct visual identity, our commitment to excellence and growth propelled us into a transformative phase.
Challenge: Recognizing the need to distinguish Lotus in a competitive market, we conducted comprehensive reviews of the brand’s position, competitors, and target audience. The existing logo, though present, lacked the professional polish essential for making a lasting impression. This prompted us to embark on a journey to redefine and professionalize our visual identity.
Solution: Our redesign journey began with creating a captivating logo, artfully incorporating the timeless lotus flower—a symbol embodying the essence of the Lotus brand. I harmonized Persian and English typefaces to bridge language gaps, ensuring a seamless visual experience. The focus was on creating a logo and transforming it into a professional emblem reflective of Lotu’s commitment to excellence.
Results: The revitalized Lotus Flower Store swiftly became a sought-after destination for luxurious blooms. Building on this success, we proudly opened a second branch in Tehran, maintaining the enduring visual identity synonymous with the Lotus brand.
Result: The Lotus Flower Store case exemplifies the power of strategic branding and design in transforming a business from its infancy into a renowned and flourishing enterprise. Our commitment to a unified visual identity has not only elevated our brand. Still, it has also cemented Lotus as a beacon of sophistication and elegance in the world of flower retail. Join us on our floral journey, where each petal tells a strategic design, growth, and success story.
Design Process
To create a mobile app, I went through a long journey, starting with ideation and ending with product testing.
Target Audience
Let’s consider the target audience for a mobile flower purchasing application.
User Persona
I want to introduce you to our main character, who will help us better understand our users. Let’s start by looking at the user persona.
Customer Journey Map
CJM is a tool used to visualize and analyze a customer’s path from the initial interaction with a product or service to achieving their end goal.
User Flow
Now, Let’s take a look at an example user flow for a mobile flower app to see how it works in practice.
Wireframes
Wireframes are an integral part of the design process, serving as a visual representation of a website, application, or interface.
Colors
For the application, I used pastel colors that represent the delicacy of nature and flowers
Components Library
There are a few basic component elements that I have used in my project
UI Concept
I want to showcase my UI concept for a flower sales platform
Onboarding Screens
Home Screens
