Lotus Flower Store

CLIENT: Lotus Flower Store

ROLE: Brand Designer, UX/ UI Designer

DELIVERABLES: UX Design, App Design, Corporate Brand Identity, Print Design

Project Overview

Background: Lotus Flower Store emerged as a budding venture within a bustling Tehran shopping center. Despite a humble beginning without a distinct visual identity, My commitment to excellence and growth propelled us into a transformative phase.

Challenge: Recognizing the need to distinguish Lotus in a competitive market, I conducted comprehensive reviews of the brand’s position, competitors, and target audience. The existing logo, though present, lacked the professional polish essential for making a lasting impression. This prompted us to embark on a journey to redefine and professionalize our visual identity.

Design Process

To create a mobile app, I went through a long journey, starting with ideation and ending with product testing.

Target Audience

Let’s consider the target audience for a mobile flower purchasing application.

User Persona

I want to introduce you to our main character, who will help us better understand our users. Let’s start by looking at the user persona.

Customer Journey Map

CJM is a tool used to visualize and analyze a customer’s path from the initial interaction with a product or service to achieving their end goal.

User Flow

Now, Let’s take a look at an example user flow for a mobile flower app to see how it works in practice.

Wireframes

Wireframes are an integral part of the design process, serving as a visual representation of a website, application, or interface.

Colors

For the application, I used pastel colors that represent the delicacy of nature and flowers

Components Library

There are a few basic component elements that I have used in my project

UI Concept

I want to showcase my UI concept for a flower sales platform

Onboarding Screens

Home Screens

Our redesign journey began with creating a captivating logo, artfully incorporating the timeless lotus flower—a symbol embodying the essence of the Lotus brand. I harmonized Persian and English typefaces to bridge language gaps, ensuring a seamless visual experience. The focus was on creating a logo and transforming it into a professional emblem reflective of Lotu’s commitment to excellence.

The Lotus Flower Store case exemplifies the power of strategic branding and design in transforming a business from its infancy into a renowned and flourishing enterprise. Our commitment to a unified visual identity has not only elevated our brand. Still, it has also cemented Lotus as a beacon of sophistication and elegance in the world of flower retail. Join us on our floral journey, where each petal tells a strategic design, growth, and success story.