Raph Furniture

Raph Furniture is a brand created by a friend to showcase a curated selection of imported furniture and lighting fixtures. The brand focuses on modern, elegant, and functional designs for homes and offices. My role was to develop a visual identity, including the logo, business cards, and additional branding elements, to establish Raph Furniture as a professional and memorable entity in the market.

Design Concept

The principles of simplicity and versatility guided the logo design. I utilized clean, minimal lines to create a shape representing a chair and a lampshade’s base. This abstraction not only emphasizes the modern and functional nature of the brand but also allows for flexibility in its application.

The simple linework became a foundational element of the brand’s visual language, extending beyond the logo to create patterns used in marketing materials and showroom decor. These patterns, derived from the logo’s linear geometry, add depth and texture while maintaining a cohesive and professional aesthetic.